Approximately 13 millon Americans are incontinent: 85% of who are women. Incontinence is most common among the elderly and 50% or more of elderly personals suffer from incontinence.

Urinary incontinence can be caused by:

• A bladder issue

• Prolapse, when a pelvic organ slips out or down from its position

• A decrease in muscle tone

• Weakened pelvic floor support

• A condition of the body’s connective tissues called hypermobility

The cost of incontinence supplies adds up. Americans spend an estimated $400 million a year on adult diapers. A person can spend roughly $200-300 per month on necessary incontinence supplies, making finances difficult for individuals on fixed incomes.